A mysterious Dumb Starbucks has opened in a Los Angeles neighborhood. The store opened up Friday night, February 7, using a logo almost identical to the official Starbucks corporate logo. The store is almost identical to a normal Starbucks, with the exception of the word “Dumb” being added to anything Starbucks-related. On the menu: Dumb Coffee & Iced Tea, Dumb Espresso (which of course includes a Dumb Caramel Macchiato) and Dumb Frappuccinos.
No one knows who is behind the store which popped up in the Los Feliz neighborhood of L.A. and has been serving free coffee throughout the weekend. There are no business licenses or health code ratings posted in the store, and the baristas say that they were hired off of Craigslist. The only official communications from the store have come from its @dumbstarbucks Twitter account and an FAQ flyer posted in the store.
So what is it? Given that some of the first people to tweet about the store were TV writer Dan Harmon and “The Office” actor Rainn Wilson, many think the store is a viral marketing stunt or part of a TV show.
This could be the first business to survive that location. RT @dumbstarbucks: pic.twitter.com/ku7StMgLZ8
— Dan Harmon (@danharmon) February 8, 2014
Source: Southern California Public Radio